SUS - Services for Underserved

Few people realize that returning veterans face their toughest battle after they return from war-joblessness, homelessness, mental illness and a general lack of purpose. Together with SUS, we created a self-sustaining program for our vets. It began with a traditional ad campaign and culminated in developing a proposal for the first restaurant franchise entirely owned and operated by NYC vets, serving them long after the parade.

Featured on FastCompany.com and honored with 2012 Art Directors Club Bronze Cube & One Show Merit award. The radio campaign was also a Radio Mercury Award Finalist.

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