I’m a Brooklyn-based Copywriter, Creative Director and certified night owl. Currently, I’m a creative director for T Brand Studio at The New York Times.
Prior to that, I was a Creative Director at Refinery29, developing branded content for a range of clients. I’ve also worked as an in-house copywriter for Milk Bar, where I consumed an obscene amount of cake (it’s called research, people), helped the team develop brand voice guidelines and wrote significant amounts of copy for their website rebrand, social channels, product packaging, store signage and then some. I’ve done full-time and freelance work for places like JWT, Harry’s, Time Inc, Overheard LA, StrawberryFrog, FCB, Hugo and Marie and more. I was named a Game Changer by AWNY (Advertising Women of New York) and have received industry recognition from The Webby Awards, The Art Directors Club, The One Show, The Cannes Lions, The Clios, The Wall Street Journal among others. My personal essays have appeared in Salon, The New York Times, Newsday, New York Press and my 7th grade journal.
Awards/Extracurriculars
New York University 2018: Guest Lecturer
Selected by AWNY as a 2013 Game Changer in the Paradigm Shift Category and featured in Adweek
Webby Awards 2013, Augmented Reality, Mobile Advertising & People's Voice Winner, Band-Aid Magic Vision
Art Directors Club 2013, Silver, Interactive, Band-Aid Magic Vision
Clio Awards 2013, Gold, Content & Contact, Bronze Digital/Mobile App Band-Aid Magic Vision
Effie Awards 2013, Gold, Augmented Reality App & Grand Effie Contender, Band-Aid Magic Vision
One Show Interactive 2013 Silver, Band-Aid Magic Vision Mobile Augmented Reality
Cannes 2012, Gold Lion, Mobile, Band-Aid Magic Vision
Cannes 2012, Shortlist, Titanium & Integrated, Band-Aid Magic Vision
Clio Healthcare 2012 , Gold, Band-Aid Magic Vision
London International Awards 2012 , Silver, Band-Aid Magic Vision
Art Directors Club 2012 , Bronze,SUS After the Parade
One Show Merit 2012, SUS After the Parade
Radio Mercury Awards 2012 Finalist, SUS After the Parade
IAB Mixx 2012 ,Silver,Mobile Branded, Band-Aid Magic Vision
The Smarties 2012, Gold, Mobile App & North America Regional Winner, Band-Aid Magic Vision
JWT High Potential Employee 2010 Selected by JWT as 1 of 50 from a network of 10,000
New York Addys 2006 ,Gold, Roche Bruises
One Show Rx Merit & Exhibition 2005 , Roche Bruises
DTC 2006, Gold, Roche Bruises
MM&M Awards 2006, Gold, Roche Bruises
Global Awards 2006 , Gold, Roche Bruises
Phame Awards 2006 First Place, Roche Bruises
Best in Print Advertising 2006 U.S. Ad Review 2006, Roche Bruises
Best in Print Advertising 2003 U.S. Ad Review 2003, LifeSavers
Press
2012: Band-Aid Magic Vision featured on Creativity, NYTimes, Mashable, CNN, LA Times, Gizmodo, PSFK
2011: SUS "After the Parade" campaign showcased on FastCompany.com / Band-Aid Glambulance featured on the Today Show, Creativity.com, The Cut, The NYTimes, Elle.com, Refinery29, Trend Hunter & Teen Vogue
2008: Oreo TV ranked #2 Most Liked Spot of the Beijing Olympics by The Wall Street Journal
2007: Eucerin TV named “Spot of the Week” by AdAge.com
2006: Roche campaign featured in exhibition sponsored by The One Club and One Magazine
You can reach me at rachel dot birnbaum at gmail dot com