OREO

As part of Oreo’s “Milk’s Favorite Cookie” campaign, we created an inextricable link between Oreo & milk in unexpected yet logical places.

The Wall Street Journal named "Train" the #2 favorite spot of the Beijing summer Olympics.

Following the launch of Oreo Cakesters & the accompanying “Truck” TV spot my team and I created, supermarkets across the country sold out of the product. In turn, we created web “surveillance” videos to dramatize just how in-demand the snacks had become.