Milk Bar

When Milk Bar asked me to help establish a consistent brand voice (and write copy for their complete website relaunch), I had two thoughts: 1. DUH! 2. Will I be compensated in baked goods?

I collaborated with the entire Milk Bar team- folks from marketing, e-comm, culinary, operations, creative, design, brilliant founder Christina Tosi and more--and then developed a handy dandy brand voice handbook which was shared with the entire company to help ground everyone in Milk Bar's tone and vibe moving forward.

I developed copy for Milk Bar’s site, products, packaging, in-store signage, brand mission statements and more. In a world that’s increasingly reliant on quick images and minimal word count, it was way too much fun to sink my teeth into this crazy delicious copy assignment. On a related note, if you are still reading this-- respect.