MACY’S WEDDING REGISTRY

Your'e in engaged! You're in love! You're about to be overwhelmed! There are so many rules for bridesmaids and groomsmen. So what's a clueless bride or a groom to do? Call on Clinton Kelly, Macy's Wedding guru. This project was an exercise in channeling Clinton's infectious personality and voice (without ever having met him until the pre-pro) AND channeling my own experience as a quasi-bridezilla, all to position Macys.com as the premiere place for all things wedding.