DASHLANE
Did you know that the most commonly used passwords are things like “123456” and “password?” Turns out the key to having a safe and unhackable password is randomness.
Dashlane is a password management system that creates random passwords for each of your accounts and auto fills them across devices, so you’re not stuck trying to remember a strange combination of letters, numbers and symbols.
Being random on purpose isn’t just key to internet security. It’s also a critical ingredient in creativity and wellness.
The internet is no longer seen as a cool, inspiring place.
We wanted to remind readers that the internet is still fun. So we developed a dynamic experience inspired by Dashlane’s brand philosophy and the DIY, user-generated aesthetic of the visual playground known as the internet. Arbitrary, yet deliberate. Playful, yet thoughtful. Random by design.
The Devil is in the design details. All of them.
Rather than selecting a handful of different individuals to create an intentionally eclectic vibe, our team instead collaborated with one killer illustrator. Erik Carter, developed an eye-catching collection of icons and playful visuals that each have a style all their own. Our team developed bold, kinetic typography to enhance the playful, visual narrative. Notice the unusual cursor? It’s the Dashlane logo. Whenever we had the chance to dial up the random and unexpectedness, we did.
Art Science and Security Unite in our narrative.
Along with password security, randomness is also a guiding principle of the body’s immune system and an indispensable ingredient in unforgettable artwork. Random right?
To prove as such, we heard from two breakthrough and internationally recognized artists who derive inspiration from the internet: Hayal Pozanti, and Marc Lee. As samples of their art included within our Paid Post prove, when randomness and creativity collide, the result can be truly magical.
We also get the lowdown from Pooja Khanna, a Ph.D. candidate in biology, who explains how our bodies use randomness to keep us healthy. “With a password, you have a string of letters and numbers. That’s your code. For antibodies you have these genetic codes that are rearranged in random ways,” Khanna reveals. “That generates antibodies that recognize different foreign substances.” In short, randomness is all around us, if we know where to look for it.
Credits:
Fernando Capeto, Art Director
Alexis Kleinman, Editor
Lubomir Madolev, Senior Content Producer
Josh Terry, Designer
Rachel Birnbaum, Creative Director
Ben James, Head of Creative
Illustrator: Erik Carter
Artists Featured: Hayal Pozanti, and Marc Lee