Castor & Pollux

The R29 audience loves serviceable content- especially when it comes to meal prep. So what's that got to do with pet food? Glad you asked. To promote Castor & Pollux line of organic pet food, we created a platform targeting health conscious pet parents. At no point did we suggest consuming or cooking Fido's food. Instead, we served up useful label reading info (for pets!) and recipe inspo (for humans!)

Illustrated Slideshow + Insta Story

We tapped an expert to school us on the fundamentals of responsibly sourced food and supported the feature Instagram Story, driving incremental views on social. We also cast influencers who posted their own sweet pup pics and distributed across their own channels.